The First Step in the Perceptual Process Is Called _____

question 63

Multiple Choice

The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.

• A) attention
• B) exposure
• C) comprehension
• D) learning
• E) retention

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Definitions:

Univariate Data

Data consisting of observations on only a single characteristic or variable.

Average Weight

The mean weight calculated by summing all the individual weights and dividing by the number of weights.

Inferential Statistics

Inferential statistics involve using data from a sample to make estimates or test hypotheses about the population from which the sample was taken.

Sample

A group of people or observations chosen from a broader population intended for statistical study.