Selective Distortion Is the Process by Which _____

question 105

Multiple Choice

Selective distortion is the process by which _____.

• A) marketers manipulation information to influence consumers
• B) consumers form opinions about one brand over another based on the information provided by marketers
• C) consumers screen out most stimuli and attend to only a small portion of stimuli
• D) marketers determine the minimum strength of stimulus necessary to influence a consumer
• E) consumers interpret information in ways that are biased by their previously held beliefs

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Definitions:

Red Herring Fallacy

A logical fallacy where irrelevant information is presented to distract from the actual issue.

False Dichotomy

A logical fallacy that presents two opposing options as the only possibilities, when in fact more options may exist.

Appeal to Popularity

The appeal to popularity is a logical fallacy that suggests something is true, good, or desirable simply because it is popular or widely accepted by many people.

Complexity

The state or quality of being intricate or complicated.