In the VALS Classification of Consumers, Thinkers _____

question 90

Multiple Choice

In the VALS classification of consumers, Thinkers _____.

• A) are self-expressive and live their lives primarily around church and family
• B) are ideal motivated, mature, and value order
• C) use shopping as a way to demonstrate to others their ability to buy
• D) are successful, sophisticated people who have high self-esteem and image is important to them
• E) are home-loving and focus mostly on family