Which Self-Concept Refers to How a Consumer Would Like to Perceive

question 17

Multiple Choice

Which self-concept refers to how a consumer would like to perceive himself?

• A) actual self
• B) possible self
• C) ideal self
• D) extended self
• E) social self

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Definitions:

Common Stock

Shares representing ownership in a corporation, giving holders voting rights and a claim on a portion of the company’s profits through dividends.

Dividend

a distribution of a portion of a company's earnings to its shareholders, usually in cash or additional shares.

Convertible Preferred Stock

Preferred stock that gives the owner the option of converting those preferred shares into a stated number of common shares.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation, giving voting rights and a share in the profits.