Explain the Difference Between Punishers and Negative Reinforcers in Shaping

question 72

Essay

Explain the difference between punishers and negative reinforcers in shaping behavior. Give an example of how each can be use in marketing.

Understand how classical conditioning explains emotional and physiological responses.

Understand theories explaining substance use and dependency, including cognitive and sociocultural theories.

Recognize pharmacological treatments used in substance dependency and their mechanisms of action.

Describe the genetic and family risk factors for substance-related disorders.

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Definitions:

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, illustrating profit or loss.

Profit

The financial gain obtained when the revenues generated from a business activity exceed the expenses, costs, and taxes needed to sustain the activity.

Revenue

The income that a business receives from its normal business activities, usually from the sale of goods and services to customers.

Expenses

The costs incurred in the process of generating revenue, including but not limited to rent, salaries, and utilities.