Examlex
Ground is the term representing the object that is intended to capture a person's attention, the focal part of any message.
Acculturation
The process of adopting the cultural traits or social patterns of another group, often following contact between different cultures.
Cultural Values
The core principles and ideals upon which an entire community exists, reflecting beliefs, preferences, and behaviors that are common in a society.
Local Culture
The set of shared attitudes, values, goals, practices, and traditions that characterize a group of people or a geographical area.
Americanization
The process through which American culture, values, and practices are adopted by other countries or individuals.
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