Some Advertisements for Prescription Drugs Use Doctors as Their Spokesperson

question 148

Multiple Choice

Some advertisements for prescription drugs use doctors as their spokesperson. Consumers perceive these doctors to have a substantial amount of knowledge about health. Which source characteristic does this represent?

• A) expertise
• B) congruity
• C) likeability
• D) attractiveness
• E) priming

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Definitions:

Frankfurt School

A group of German social philosophers dedicated to understanding the role of culture and mass communication in the Nazi regime.

Authoritarian Personality Theory

A theory that suggests that a personality type characterized by strict adherence to conventional values and a belief in absolute obedience or submission to authority figures may be more susceptible to following authoritarian regimes.

Theodor Adorno

A German philosopher and sociologist known for his critical theory of society, contributions to aesthetics, and critique of culture and authoritarianism.

Financial Hardship

A situation where a person struggles to meet basic financial obligations.