Consumers Associate Likeability, Expertise, and Trustworthiness of a Source with Credibility

question 149

True/False

Consumers associate likeability, expertise, and trustworthiness of a source with credibility.

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Definitions:

Electrical Stimulation

The use of electrical impulses to stimulate nerves or muscles for therapeutic purposes.

Learned Taste Aversion

A conditioned response where an individual develops a dislike or avoidance of a specific food that has been associated with an unpleasant experience, such as illness.

Dorsolateral Prefrontal Cortex

An area of the frontal lobes involved in executive functions, such as working memory, planning, and decision-making.