Examlex
_____-brain-dominant consumers tend to be visual processors (images) , whereas _____-brain-dominant consumers tend to deal better with verbal processing (words) .
Horney's Research
Refers to the work of Karen Horney, a psychoanalyst known for her theory on neurosis and the concept of basic anxiety.
Freudian Theory
A set of psychoanalytic psychological theories developed by Sigmund Freud, emphasizing unconscious motivations and conflicts as determinants of human behavior.
Superego
In psychoanalytic theory, it is the part of the personality that acts as the moral center, enforcing ethical conduct and striving for perfection.
Unconscious Motives
Desires and drives that influence behavior and decision-making processes without an individual's conscious awareness.
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