Which Theory Describes Consumers as Addressing a Finite Set of Prioritized

question 51

Multiple Choice

Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?

• A) Skinners' classical conditioning
• B) Maslow's hierarchy of needs
• C) Operant conditioning
• D) Utilitarian/Hedonic theory of needs
• E) Equity theory

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Definitions:

Innovation Process

the sequence of activities by which a new idea is generated, developed, and brought to the market.

Brainstorming

The process of generating creative, spontaneous ideas from all members of a group without any criticism or judgment.

Organizational Structure Innovation

The process of modifying or creating new organizational structures to better support creativity, flexibility, and responsiveness to changes in the market or environment.

Operational Innovation

The implementation of new business processes or the modification of existing processes to improve efficiency, quality, or performance.