Examlex
Which need represents basic survival needs for things such as food and drink?
Perceived Benefit
The personal value or advantage that consumers believe they will receive from using a product or service.
Universal Set
Includes all possible choices for a product category.
Camera Options
Various features or settings available on a camera that allow the user to customize how photographs are taken, such as aperture, shutter speed, and ISO.
Psychological Risk
Associated with the way people will feel if the product or service does not convey the right image.
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