As Consumers Get Older, the Value They Receive from Certain

question 91

Multiple Choice

As consumers get older, the value they receive from certain consumer behaviors often changes. For example, some older consumers do not have as much fun attending sporting events as they did when they were younger. In this case, age is a _____ variable.

• A) constant
• B) dependent
• C) moderating
• D) situational
• E) mediating

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Definitions:

Esteem Needs

According to Maslow's hierarchy of needs, the need for self-esteem, achievement, respect, and recognition from others.

Social Needs

Fundamental human requirements for belonging, love, and affection within interpersonal relationships.

Security Needs

Basic human requirements for safety and security, including physical safety, employment, resources, health, and property.

Fat Cells

Cells that store energy in the form of fat and regulate metabolism.