Which Theory Describes Consumers as Addressing a Finite Set of Prioritized

question 51

Multiple Choice

Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?

• A) Skinners' classical conditioning
• B) Maslow's hierarchy of needs
• C) Operant conditioning
• D) Utilitarian/Hedonic theory of needs
• E) Equity theory

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Definitions:

Gatekeeper

The audience with the power to decide whether your message is sent on to other audiences.

Marketing Manager

A marketing manager oversees planning and executing strategies to promote products or services, aiming to increase demand and sales.

Marketing Executive

An individual responsible for overseeing the planning and execution of marketing strategies to promote a company's products or services.

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Snack items made from various vegetables, typically sliced thin and either baked or fried, offering a healthier alternative to traditional potato chips.