Self-Matching Theory Proposes That Much of Consumer Behavior Can Be

question 143

True/False

Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

---

Definitions:

Vestibular Sense

The sense related to the body's balance, posture, and the orientation of the body in space, largely managed by structures in the inner ear.

Top-Down Processing

A cognitive process that initiates with our thoughts, which flow down to lower-level functions, such as the senses; an approach wherein perception starts with the brain and is influenced by prior knowledge and expectations.

Sensory Interaction

The process by which different senses, such as sight and sound, influence and interact with each other.

Sensory Interaction

The principle that one sense can influence or change how another sense is perceived, demonstrating the complex interplay between different sensory modalities.