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Personality traits have been shown to be strong predictors of consumer behavior.
Conjugation
The overlapping of p-orbitals in adjacent atoms creating a system of connected π-electrons across the molecule, leading to stabilization and coloration in compounds.
Absorption Frequency
The specific frequency at which a substance absorbs electromagnetic radiation, often used in spectroscopy to identify materials.
C=C
A carbon-carbon double bond, representing a type of covalent bond between two carbon atoms, involved in unsaturated organic compounds.
Terminal C-H Stretch
A term used to describe the absorption feature in infrared spectroscopy corresponding to the vibration of C-H bonds at the end of carbon chains.
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