The Idea That Marketing Strategy May Be Global but the Implementation

question 107

Multiple Choice

The idea that marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is called _____.

• A) guanxi
• B) glocalization
• C) acculturation
• D) marketing adaptation
• E) cultural distance

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Definitions:

Normalizing

A therapeutic technique aimed at reassuring clients that their thoughts, feelings, or behaviors are common or understandable within a particular context, reducing feelings of isolation or abnormality.

Multicultural Counseling

A counseling approach that recognizes and addresses the diverse cultural backgrounds of clients, including ethnicity, race, religion, and social status.

Irrational Emotion

An emotion that doesn't logically align with the current situation or facts at hand.

Autonomous

The ability to make one's own decisions and govern oneself with independence and self-direction.