Which Approach to Personality Focuses on Specific Consumer Traits as Motivators

question 85

Multiple Choice

Which approach to personality focuses on specific consumer traits as motivators of various consumer behaviors?

• A) trait approach
• B) motivational research
• C) psychoanalytic approach
• D) characteristic approach
• E) tendency approach

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Definitions:

Proactive Interference

A phenomenon where old memories hinder the ability to remember new information.

State-Dependent Learning

The phenomenon that information learned in a particular state of consciousness is more readily recalled when in the same state.

Connectionist Model

An approach in cognitive sciences that models mental or behavioral phenomena as emergent from interconnected networks of simple units.

Localized Neural Circuit

Describes a specific network of neurons within the brain or nervous system that performs a distinct function or processes certain types of information.