Juan Is a Consumer Researcher Interested in Understanding the Complexity

question 86

Multiple Choice

Juan is a consumer researcher interested in understanding the complexity of each individual consumer. He focuses on the total person and the uniqueness of his or her psychological makeup instead of on individual traits or how they can be studied across multiple consumers. Which perspective is Juan embracing?

• A) whole-person perspective
• B) multifaceted perspective
• C) nomothetic perspective
• D) idiographic perspective
• E) universal perspective

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.