Juan Is a Consumer Researcher Interested in Understanding the Complexity

question 86

Multiple Choice

Juan is a consumer researcher interested in understanding the complexity of each individual consumer. He focuses on the total person and the uniqueness of his or her psychological makeup instead of on individual traits or how they can be studied across multiple consumers. Which perspective is Juan embracing?

• A) whole-person perspective
• B) multifaceted perspective
• C) nomothetic perspective
• D) idiographic perspective
• E) universal perspective

---

Definitions:

NMR Data

Information obtained from nuclear magnetic resonance spectroscopy, used to determine the structure of molecules by analyzing the interaction of atomic nuclei with magnetic fields.

Singlet

A term used in spectroscopy to describe a system (often an atom or a nucleus) in its lowest energy state, or when a peak appears alone in a spectrum without splitting.

NMR Data

Information obtained from Nuclear Magnetic Resonance spectroscopy, used to determine the structure of molecules.

Quartet

In nuclear magnetic resonance (NMR) spectroscopy, a signal that is split into four distinct peaks, indicating the presence of three equivalent protons in the neighboring environment.