Which Approach to Personality Focuses on Specific Consumer Traits as Motivators

question 85

Multiple Choice

Which approach to personality focuses on specific consumer traits as motivators of various consumer behaviors?

• A) trait approach
• B) motivational research
• C) psychoanalytic approach
• D) characteristic approach
• E) tendency approach

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Definitions:

Own Needs

Refers to the individual requirements or desires that drive personal motivation and behavior, including physiological, safety, love, esteem, and self-actualization needs.

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often to appear more favorable or competent.

Systematic Attempt

A deliberate and organized effort to accomplish a specific task or solve a particular problem, following a planned methodology.

Flattering Others

The act of giving excessive or insincere praise to gain favor or advantage.