All of the Following Are Criticisms of the Trait Approach

question 21

Multiple Choice

All of the following are criticisms of the trait approach to studying personality EXCEPT _____.

• A) Personality traits have not traditionally been shown to be strong predictors of consumer behavior relative to other explanatory variables.
• B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
• C) Consumer traits generally do not predict specific brand selections
• D) It is impossible to objectively assign a personality trait score to an individual consumer.
• E) Researchers often measure and use traits in ways not originally intended.

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Definitions:

Sociology

The study of the development, structure, and functioning of human society, including patterns of social relationships, social interaction, and culture.

Economics

The social science concerned with the production, distribution, and consumption of goods and services, and the study of human behavior in allocating resources.

Weekend

The part of the week typically comprising Saturday and Sunday, commonly understood as a time of rest from work.

Commodity 1

Typically refers to a basic good used in commerce that is interchangeable with other goods of the same type; however, the context "1" could suggest a specific focus within a larger category of commodities.