All of the Following Are Criticisms of the Trait Approach

question 21

Multiple Choice

All of the following are criticisms of the trait approach to studying personality EXCEPT _____.

• A) Personality traits have not traditionally been shown to be strong predictors of consumer behavior relative to other explanatory variables.
• B) Personality traits are sometimes hard to measure, and researchers often use measures with questionable validity.
• C) Consumer traits generally do not predict specific brand selections
• D) It is impossible to objectively assign a personality trait score to an individual consumer.
• E) Researchers often measure and use traits in ways not originally intended.