One Company Has Identified Its Customer Base Using Variables Such

question 55

Multiple Choice

One company has identified its customer base using variables such as age, gender, and occupation. What type of analysis has this company performed?

• A) microanalysis
• B) psychographic analysis
• C) PRIZM analysis
• D) demographic analysis
• E) macroanalysis

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Definitions:

Erectile Disorders

Difficulty with erections during partnered sexual activity.

Reflex Erections

Involuntary erections that occur in response to physical stimulation or psychological factors, independent of sexual desire.

Spontaneous Erections

Unplanned and involuntary erections of the penis that can occur without sexual arousal.

Sexual Aversion

A psychological disorder characterized by a persistent or recurrent extreme aversion to, and avoidance of, all or almost all, genital sexual contact with a sexual partner.