One Company Has Identified Its Customer Base Using Variables Such

question 55

Multiple Choice

One company has identified its customer base using variables such as age, gender, and occupation. What type of analysis has this company performed?

• A) microanalysis
• B) psychographic analysis
• C) PRIZM analysis
• D) demographic analysis
• E) macroanalysis

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Definitions:

Advances

Progress or development in various fields or aspects, such as technology, science, medicine, or social practices, contributing to overall improvement or innovation.

Indo-European

Indo-European refers to a large family of related languages spread across Europe and Asia, believed to be derived from a common ancestral language spoken thousands of years ago.

Oceanic

Pertaining to the ocean; involving or situated in the ocean.

Samoan

Pertaining to the people, language, or culture of Samoa, a country comprising islands in the central South Pacific.