Compared to the Attitude-Toward-The-Object Model, the Behavioral Intentions Model Adds

question 118

True/False

Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.

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Definitions:

Gonadal

Relating to the gonads, the organs that produce gametes (sperm in males and ova in females) for reproduction.

Calcitonin

A hormone produced by the thyroid gland that lowers blood calcium levels by activating osteoblasts.

Thyroid Gland

An endocrine gland, consisting of irregularly spheroid follicles, lying in front and to the sides of the upper part of the trachea, in a horseshoe shape, with two lateral lobes connected by a narrow central portion, the isthmus; occasionally an elongated offshoot, the pyramidal lobe, passes upward from the isthmus in front of the trachea. It is supplied by branches from the external carotid and subclavian arteries, and its nerves are derived from the middle cervical and cervicothoracic ganglia of the sympathetic system. It secretes thyroid hormone and calcitonin.

Steroidal

Relating to or characterized by the presence of steroids, which are a large class of organic compounds with a characteristic molecular structure.