Some Marketers Have Employees Use Fake Identities in Blog Posts

question 45

Multiple Choice

Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. This frowned-upon marketing technique is called _____.

• A) shilling
• B) infiltrating
• C) opinion influencing
• D) surrogate consumer influence
• E) boasting

Comprehend the medical assistant's role in patient preparation and follow-up for reproductive health procedures.

Understand the purpose and procedure of a pelvic exam.

Identify symptoms and treatments for various male reproductive health issues.

Recognize treatments for incontinence and methods of breast cancer screening.

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Definitions:

Case-Sensitive

Pertaining to a system where letters of the alphabet are distinguished as upper case and lower case for data entry or programming.

ICD-9-PCS

International Classification of Diseases, 9th Revision, Procedure Coding System; used for coding medical procedures in health records, billing, and insurance processing.

ICD-10-PCS

International Classification of Diseases, Tenth Revision, Procedure Coding System; a medical classification system used to code procedures in the hospital setting.

HCPCS Level II Codes

A standardized coding system used medically to identify products, supplies, and services not included in the CPT codes, such as ambulance services and medical equipment.