Examlex
According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.
Macrosociological Theorists
Sociologists who focus on the study of large-scale social structures and processes, as opposed to individuals or small groups.
Durkheim
A French sociologist best known for his foundational contributions to the field of sociology, including his theory on the social causes of suicide.
Marx
Karl Marx, a 19th-century philosopher, economist, and revolutionary socialist who developed the theories of Marxism, focusing on class struggle and the critique of capitalism.
Weber
Max Weber was a German sociologist, economist, and political scientist known for his ideas on bureaucracy, social stratification, and the sociology of religion, among others.
Q11: You work for a canned food trade
Q13: Future Business Leaders of America (FBLA) is
Q13: Most consumers in the United States have
Q27: According to the ELM, if a consumer
Q36: In balance theory, _ relations are the
Q37: Which trait refers to the extent to
Q53: Aspirational group membership often appeals to the
Q112: Explain social judgment theory and its implications
Q118: Allen signed up for an ACT review
Q151: All of the following are message receiver