Nina Is Attempting to Change Consumers' Attitudes Toward Her Restaurant

question 140

Multiple Choice

Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, which of the following is Nina attempting to change to enhance consumers' attitudes toward her restaurant?

• A) changing consumer involvement
• B) changing evaluations of product attributes
• C) adding beliefs about new attributes
• D) changing beliefs
• E) changing motivations to comply

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Definitions:

Outside Consulting Organization

An external entity providing expert advice, solutions, and strategies to other organizations, typically in management, technology, or specific industry sectors.

Program Performance

The evaluation of the effectiveness and efficiency of a program, typically measured through specific indicators related to its objectives and outcomes.

Best Practice

A method or technique acknowledged as more effective and efficient compared to others in a certain field or industry.

Governs

Governs involves the conduct, direction, or regulation of the policies and affairs of a group or sector, typically denoting the act of exercise in authority or control.