According to Social Judgment Theory, If a Consumer Is Exposed

question 80

Multiple Choice

According to social judgment theory, if a consumer is exposed to an advertising message that is very different from his initial attitude toward the product, the information in the message will fall within the consumer's _____.

• A) latitude of acceptance
• B) central route
• C) latitude of indifference
• D) latitude of rejection
• E) peripheral range

---

Definitions:

Google's Culture

The unique set of values, traditions, and practices that define the work environment at Google, known for encouraging innovation, employee welfare, and open communication.

Technologically Intelligent

The ability to understand, learn, and apply technological concepts and tools effectively.

Benevolent Autocracies

Systems of government where the autocratic leader exercises authority with kindness and aims for the well-being of the people.

Successful Pattern II

Successful Pattern II indicates a repeatable strategy or approach that has proven effective in achieving desired outcomes in a second context or iteration.