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Using the Elaboration Likelihood Model (ELM), Explain How Advertisements That

question 50

Essay

Using the elaboration likelihood model (ELM), explain how advertisements that do not include explicit product attribute information can influence consumers.


Definitions:

Conservation

Conservation involves the protection, preservation, management, or restoration of natural environments, wildlife, and natural resources.

Preoperational

A stage in Piaget's theory of cognitive development, typically from ages 2 to 7, where children are unable to understand concrete logic and are instead focused on manipulation of symbols and language.

Concrete Operational

A phase in Piaget's model of cognitive growth where kids develop the skill to reason logically regarding tangible occurrences.

Sensorimotor

Pertaining to the combined processes of sensory input and motor output, often in the context of development or reaction to environmental stimuli.

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