How the Appeal of a Message and Its Construction Affect

question 41

Multiple Choice

How the appeal of a message and its construction affect persuasiveness is referred to as _____.

• A) message effects
• B) source effects
• C) structural effects
• D) central effects
• E) peripheral effects

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Definitions:

Public Awareness

The level of knowledge, consciousness, or acknowledgement among the general public about an issue.

Cross-Cultural Researchers

Scientists who study the similarities and differences in behavior, traditions, and psychology across different cultures.

Individualistic Cultures

Societies that stress the importance of personal achievements, autonomy, and individual rights, often placing the individual before the community.

Projective Tests

Psychological tests that use ambiguous stimuli, such as pictures or patterns, to elicit responses that are believed to reveal the respondent's unconscious thoughts and feelings.