ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase

question 4

Multiple Choice

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. What can this model tell marketers regarding this consumer?

• A) Low price is the least important attribute for this consumer.
• B) This consumer believes that Honda Accord has a better warranty than Ford Taurus.
• C) This consumer believes the price for the Honda Accord is lower price than the price for the Ford Taurus.
• D) This consumer has a more favorable attitude toward Honda Accord.
• E) This consumer has a more favorable attitude toward Ford Taurus.

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Definitions:

Self-Disclosure

The act of revealing personal, private information about oneself to others, often used to enhance intimacy in relationships.

Therapeutic Alliance

The collaborative and bond-based relationship between a therapist and a client, crucial for effective therapy.

Helper's Emotions

The feelings and emotional experiences of individuals who provide aid or support to others, which can impact the effectiveness of their assistance.

Misuse of Power

The inappropriate, unethical, or unprofessional exercise of authority or influence by someone in a position of power.