The Attractiveness of the Person Delivering the Message, the Number

question 3

Multiple Choice

The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message are examples of _____.

• A) central cues
• B) primary cues
• C) secondary cues
• D) peripheral cues
• E) sentiment cues

Recognize the distinction between reinforcement (positive/negative) and punishment.

Identify strategies to increase the effectiveness of punishment.

Understand the role of discriminative stimuli in signaling reinforced behaviors.

Appreciate the long-term effects of physical discipline on children.

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Definitions:

Accounting Scandal

An accounting scandal involves the deliberate manipulation of financial statements to create a false or misleading appearance of a company’s financial health, often to deceive investors and regulators.

Parmalat

An Italian dairy and food corporation that became famous for a massive corporate fraud and bankruptcy scandal in 2003.

WorldCom

A telecommunications company that was involved in one of the largest accounting fraud scandals in history, leading to its bankruptcy in 2002.

Volcker Rule

Part of the Dodd-Frank Wall Street Reform and Consumer Protection Act that restricts U.S. banks from making certain kinds of speculative investments that do not benefit their customers.