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Compared to the Attitude-Toward-The-Object Model, the Behavioral Intentions Model Adds

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Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.


Definitions:

Infected Tissue

Body tissues that have been invaded by pathogenic microorganisms such as bacteria, viruses, or fungi, leading to disease.

Prostaglandins

A group of physiologically active lipid compounds having diverse hormone-like effects in animals, such as regulating inflammation and body temperature.

Smooth Muscle Relaxation

A physiological process whereby the smooth muscle fibers relax, leading to a decrease in tension in the muscles found within the walls of certain hollow organs or tubes in the body, such as the intestines or blood vessels.

Vasodilation

The widening of blood vessels, which decreases blood pressure and allows increased blood flow.

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