All of the Following Are Elements of the Attitude-Toward-The-Object (ATO)

question 117

Multiple Choice

All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.

• A) a consumer's perception of what other people think they should do
• B) beliefs about salient attributes that a consumer thinks the product should possess
• C) strength of the belief that a certain brand has the feature
• D) evaluation of the attribute
• E) all of these choices are elements of the ATO model

---

Definitions:

Double-subscripted Variables

Variables represented with two subscripts, often used in mathematical and economic models to denote the elements of matrices or arrays.

Binary Variable

A variable that takes one of two possible values, often used to represent outcomes like success/failure, yes/no, or true/false.

Demand Constraint

A limitation in operations management that affects the maximum demand that can be satisfied given current resources.

Double-subscripted Variables

Variables identified by two subscripts, commonly used in mathematical and scientific contexts to denote elements in matrices, tables, or double-entry arrays.