Which Model Assesses a Consumer's Perceptions of What Other People

question 37

Multiple Choice

Which model assesses a consumer's perceptions of what other people think they should do?

• A) attitude-toward-the-object (ATO) model
• B) hierarchical model
• C) balance theory
• D) elaboration likelihood model
• E) behavioral intentions model

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Definitions:

Maximum Voltage

The highest electrical potential difference a device or electrical system can safely handle or operate at.

Naïve Subjects

Individuals participating in a study or experiment who have no prior knowledge or expectations about the research being conducted.

Stanley Milgram

A psychologist known for his research on obedience, demonstrating people's willingness to follow the orders of an authority figure.

Original Obedience Study

Refers to the research conducted by Stanley Milgram in the 1960s, which investigated the extent to which individuals would follow orders from an authority figure, even when the orders were to administer electric shocks to another person.