In the Elaboration Likelihood Model (ELM), Non-Product-Related Information Presented in a Message

question 108

Multiple Choice

In the elaboration likelihood model (ELM) , non-product-related information presented in a message is referred to as a(n) _____.

• A) central cue
• B) peripheral cue
• C) distracter cue
• D) inconsistent cue
• E) secondary cue

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Definitions:

Nominal Scale

A scale of measurement with two or more categories that have no numerical (less than, greater than) properties.

Discriminant Validity

The extent to which a measurement does not correlate with measurements from different constructs, ensuring distinctiveness among variables.

Predictive Validity

The extent to which a score on a scale or test predicts scores on some criterion measure.

Convergent Validity

A measure of validity based on the degree to which a test correlates with other tests that it is theoretically supposed to correlate with.