Which Theory of Persuasion Proposes That Consumers Compare Incoming Information

question 42

Multiple Choice

Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

• A) elaboration likelihood theory
• B) social judgment theory
• C) mood-congruence theory
• D) balance theory
• E) comparison theory

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Definitions:

Stimulant

A substance that raises levels of physiological or nervous activity in the body, increasing alertness, attention, and energy.

Amphetamine

A stimulant drug used to treat attention deficit hyperactivity disorder (ADHD) and narcolepsy, known for increasing alertness and concentration.

Estrogen

A group of steroid hormones that play a crucial role in the development and regulation of female reproductive and sexual functions.

Fatty Tissue

Adipose tissue, a type of connective tissue that stores energy in the form of fat and provides insulation and protection to the body.