According to Social Judgment Theory, If a Consumer Is Exposed

question 80

Multiple Choice

According to social judgment theory, if a consumer is exposed to an advertising message that is very different from his initial attitude toward the product, the information in the message will fall within the consumer's _____.

• A) latitude of acceptance
• B) central route
• C) latitude of indifference
• D) latitude of rejection
• E) peripheral range

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Definitions:

Hydrogen Bonds

Weak bonds that occur when a hydrogen atom in one molecule is attracted to an electronegative atom in another molecule.

Semiconservative Replication

The method by which DNA is replicated in all known cells, where each of the two strands of the DNA molecule serve as a template for the production of the complementary strand.

Hydrogen Bonds

Weak bonds between molecules or within molecules that result from an electrostatic attraction between a hydrogen atom, which is covalently bonded to a more electronegative atom, and another electronegative atom.

DNA Polymerase

An enzyme that synthesizes DNA molecules from deoxyribonucleotides, the building blocks of DNA.