All of the Following Have Been Found to Be True

question 33

Multiple Choice

All of the following have been found to be true regarding humor appeals EXCEPT _____.

• A) humor is most effective when it doesn't relate to the product being advertised
• B) humorous ads can attract attention
• C) humorous ads can create a positive mood
• D) the overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement
• E) the initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product

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Definitions:

Coral Reefs

Coral reefs are diverse underwater ecosystems held together by calcium carbonate structures secreted by corals, located in tropical marine waters rich in biodiversity.

Human Activities

Actions and endeavors undertaken by humans that impact the environment, including industry, agriculture, and recreation.

Environmental Factors

External elements that influence living organisms, including climate, terrain, water, nutrients, predators, and competitors.

Spicules

Slender skeletal spikes made of calcium carbonate or silica; found in sponges and some other animals.