Research Suggests That _____ Are Likely to Occur When the Audience

question 65

Multiple Choice

Research suggests that _____ are likely to occur when the audience is highly engaged (highly involved) and when verbal (versus pictorial) content is present. Thus, important information should be placed early in the message.

• A) primacy effects
• B) central effects
• C) recency effects
• D) initial effects
• E) priming effects

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Definitions:

Digital Divide

The unequal access to computer and Internet technology, both globally and within the United States.

Technological Determinism

The theory that technology development drives social change and shapes societal values and structures.

Technological Qualification

The skills and knowledge required to effectively work with and understand technology within a specific field or job role.

Postmodernity

A socio-cultural and historical period that is characterized by the emergence of new forms of social life and understanding after modernity, often focusing on scepticism towards grand narratives and emphasizing plurality and diversity.