According to the ELM Model of Attitude Change, Even If

question 52

True/False

According to the ELM model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.

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Definitions:

Marx's Conception

Karl Marx's theory on societal development which emphasizes the role of class struggle, the economic base of society, and the importance of material conditions.

Foucault's Conception

Refers to the philosophical and theoretical frameworks developed by Michel Foucault, particularly around the relationships between power, knowledge, and social institutions.

Symbolic Tokens

Symbols or items that represent values, beliefs, or aspects of a culture or society, often used to communicate intangible concepts.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.