All of the Following Are True Regarding Source Credibility EXCEPT

question 35

Multiple Choice

All of the following are true regarding source credibility EXCEPT _____.

• A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to only hold true in high involvement situations.
• B) According to the elaboration likelihood model (ELM), one element of credibility, expertise, represents a peripheral cue in advertising.
• C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
• D) Source credibility is a function of a source's expertise and trustworthiness.
• E) Trustworthy sources can be persuasive even if they're not experts.

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Definitions:

Discount

A reduction from the usual cost of something, typically provided to incentivize purchase or reward customers.

Effective Interest Method

A method of calculating the amortized cost of a bond and of allocating interest expense over the bond's life, based on the bond's yield at issuance.

Premium on Bonds Payable

The amount by which a bond's selling price exceeds its face value, reflecting higher-than-market interest rates.

Interest Payable

A liability account on a company's balance sheet representing the amount of interest expense that has been incurred but not yet paid as of the reporting date.