All of the Following Are True Regarding Source Credibility EXCEPT

question 35

Multiple Choice

All of the following are true regarding source credibility EXCEPT _____.

• A) Credible sources tend to be more persuasive than less credible ones, but this effect tends to only hold true in high involvement situations.
• B) According to the elaboration likelihood model (ELM), one element of credibility, expertise, represents a peripheral cue in advertising.
• C) Research results suggest that source expertise has the biggest influence of all source effects on consumer responses to advertisements.
• D) Source credibility is a function of a source's expertise and trustworthiness.
• E) Trustworthy sources can be persuasive even if they're not experts.

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Definitions:

Break-Even Sales

The amount of revenue required to cover total fixed and variable expenses during a specific period, resulting in no profit or loss.

Current Sales

The total sales revenue that a company generates in the present or most recent accounting period.

Operating Leverage

A measure of how sensitive a company's operating income is to changes in sales volume, indicating the degree of fixed versus variable costs.

Percentage Change

A mathematical calculation that depicts the degree of change over time, usually expressed as a percentage.