ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase

question 68

Multiple Choice

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. According to the elaboration likelihood model (ELM) , this consumer will likely be influenced by which route to persuasion?

• A) central route
• B) peripheral route
• C) primary route
• D) sentiment route
• E) matchup route

Identify the entities responsible for monitoring and enforcing laws related to channel practices.

Recognize sources of power within a distribution channel, such as economic influence and expertise.

Explain the causes of conflict in distribution channels, including vertical and horizontal conflicts.

Understand the concept of a channel captain and the roles it plays within the distribution channel.

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Definitions:

Trait Theories

The study of human personality focused on identifying and measuring the stable characteristics that distinguish one individual from another.

Reciprocal Determinism

A concept in psychology that suggests an individual's behavior is both influenced by and influences their personal factors and the environment in a cyclical manner.

Spotlight Effect

The perception that people are paying more attention to one's appearance and behavior than they really are.

Narcissism

A psychological condition characterized by self-centeredness, a lack of empathy for others, and a high need for admiration.