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The symbolic meaning of objects affects gift giving from culture to culture.
United Breaks Guitars
is a viral song and music video created by musician Dave Carroll, highlighting his negative customer service experience with United Airlines, focusing on the airline's mishandling of his guitar.
Polysemy
is the characteristic of a word, phrase, or symbol to have multiple meanings or interpretations.
Interpreting
The process of translating spoken or signed language into another language, facilitating communication between people who do not share a common language.
Crisis Trigger
An event or situation that sparks a significant challenge or threat to a brand, which requires immediate and strategic response.
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