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Coca-Cola Markets Its Product Using the Same Strategy Worldwide, but Changes

question 105

Multiple Choice

Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.


Definitions:

Extraverted

Referring to individuals who are outgoing, sociable, and thrive on external stimuli.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and high levels of emotional expressiveness.

Genetic Components

The parts of an organism's genetic makeup inherited from its parents that influence particular traits or diseases.

Personality Variable

A factor within an individual that reflects distinctive patterns of thought, emotion, and behavior, contributing to unique habits and attitudes.

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