By Serving the Markets That Grew Up Playing in the Playgroups

question 90

True/False

By serving the markets that grew up playing in the playgroups and eating Happy Meals, McDonald's has shifted from looking at markets based on their age to one where they are capitalizing on a cohort group.

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Definitions:

Power

In statistics, the probability that a test will correctly reject a false null hypothesis; essentially, the test's sensitivity to detect an effect when there is one.

Likelihood Of Error

The probability or chance that a statistical conclusion may be incorrect or misleading.

Mean

An average of a set of numbers, calculated by dividing the sum of all the values by the number of values.

Z Score

A numerical calculation indicating how a specific value's distance from the group's average is expressed in multiple standard deviations.