Some Consumers Won't Purchase Certain Brands of Automobiles, Such as BMW

question 76

Multiple Choice

Some consumers won't purchase certain brands of automobiles, such as BMW, Mercedes, Acura, or Lexus, because there is no dealership in their town to get service for their vehicles. In some cases, they would have to drive for several hours to the closest dealership. Which type of risk is most likely influencing the decision not to purchase one of these brands?

• A) financial risk
• B) physical risk
• C) performance risk
• D) time risk
• E) social risk

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Definitions:

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