Which Type of Analysis Develops a Profile of a Consumer

question 91

Multiple Choice

Which type of analysis develops a profile of a consumer group based on their demographics?

• A) demographic analysis
• B) cluster analysis
• C) descriptive analysis
• D) microanalysis
• E) psychographic analysis

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, often driven by internal or external factors.

Content Theories

Theories in psychology that focus on understanding the specific factors that motivate individuals.

Cognitive Processes

Mental activities involved in acquiring, processing, and storing knowledge, such as perception, memory, problem-solving, and decision-making.

Content Theories

Theories that explain the specific factors motivating individuals at work, focusing on the content of what motivates individuals.