A Group with Which Type of Social Power Results in Consumers

question 37

Multiple Choice

A group with which type of social power results in consumers often imitating the behaviors and attitudes of the group as a means of identifying with the group?

• A) referent power
• B) legitimate power
• C) coercive power
• D) reward power
• E) expert power

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Definitions:

Kleenex Tissues

A brand of facial tissues widely recognized for its softness and reliability, often used as a generic term for facial tissues.

Brand Loyal

The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.

Customers

People or companies that buy products or services from a business.

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.