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Using Online Technologies to Facilitate WOM by Having Consumers Spread

question 14

Multiple Choice

Using online technologies to facilitate WOM by having consumers spread marketing messages through their online conversations is known as _____.


Definitions:

Inductive Reasoning

A method of reasoning in which specific observations or data are analyzed to form a general conclusion or principle.

Formal Operational

The stage of cognitive development, as per Jean Piaget's theory, starting from about age 12 during which people begin to think logically about abstract concepts.

Cognitive Development

The study of how thinking, problem solving, and intelligence change and mature throughout life, especially during childhood.

Inductive Reasoning

A logical process in which multiple premises, all believed true or found true most of the time, are combined to obtain a specific conclusion.

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