Consumers Who Have Great Influence on the Behavior of Others

question 118

Multiple Choice

Consumers who have great influence on the behavior of others relating to product adoption and purchase because of their knowledge about specific products or services are called _____.

• A) primary influencers
• B) surrogate consumers
• C) product innovators
• D) informational leaders
• E) opinion leaders

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Definitions:

Primary Immune Response

The initial reaction of the immune system when exposed to an antigen for the first time.

Memory Cells

A type of white blood cell that retains a memory of previously encountered pathogens and mounts a stronger and faster response upon reexposure.

Antigen

A substance that when introduced into the body, prompts the generation of an immune response by the production of antibodies.

Secondary Immune Response

The body's immune system's more rapid and intensified response to a pathogen it recognizes from a previous infection.